Aplicación de la inteligencia comercial para la importación de impresoras térmicas en la empresa The Factory HKA Perú S.A.C 2016-2017

Abstract

RESUMEN El presente trabajo de investigación propone el uso de herramientas para la aplicación de la inteligencia comercial para la importación de impresoras térmicas para la empresa The Factory HKA Perú S.A.C. lo que les permitirá ser más eficiente al momento de emitir sus comprobantes de pago, además de ayudar a reunir información relevante de los competidores para una mejor toma de decisiones.

ABSTRACT The present investigation, proposes the use of tools for the application of the Commercial Intelligence for the Import of thermal printers for the company The Factory HKA Peru SAC whose main problem is the unsatisfied demand presented by the market, in addition to the lack of knowledge of the use of new technologies in companies that would allow them to be more efficient at the time of issuing their payment vouchers, currently many companies do it manually, on the other hand applying commercial intelligence helps us gather relevant information from our competitors and transforms it into knowledge for making decisions about their sales processes, whose general objective is to determine the influence of the application of commercial intelligence and its relationship in the importation of thermal printers for the company The Factory HKA Perú SAC 2016-2017. And whose general hypothesis is accepted as soon as the Application of the Commercial Intelligence is related in the import of thermal printers for the company The Factory HKA Peru S.A.C. 2016-2017. In the Methodological framework, a type of correlational study and a non-experimental design have been used. Likewise, data collection has been used as a population and sample, with its corresponding instruments such as documentary analysis guide and observation guide. Finally, it is recommended that when carrying out this proposal of Application of the Commercial Intelligence for imports of thermal printers in the company The Factory HKA Peru SAC, the personnel involved in the corresponding area, in its entirety, should be duly aware of the content of this work. , in order to avoid weak points and strengthen the management itself, facilitating the achievement of the company's objectives. Key word: commercial intelligence, imports, thermal printers