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Digitalización y captación de clientes en empresas a nivel Latinoamérica. Una revisión sistemática de la literatura 2013-2023
(LACCEI, 2023-07)
Acceso abierto
The present study has the objective to analyze digitization
and how it can help companies to attract their customers to retain
them through the different strategies that are applied in the most
efficient way possible, ...
Marketing digital y estrategias de fidelización de clientes en empresas de servicios. Una revisión sistemática entre el 2016-2022
(LACCEI, 2023-07)
Acceso abierto
Through the exploration of 29 scientific research
articles published in the world during the periods
2016-2022, the objective of the work is to Evaluate
whether digital marketing influences customer loyalty
strategies ...
La satisfacción del cliente de fast-food. Explorando impulsores en personas con malos hábitos alimenticios usando el modelo ACSI
(LACCEI, 2023-07)
Acceso abierto
The fast-food industry faces constant criticism for
encouraging bad eating habits, especially in the young population.
In this market, customer satisfaction represents a key determinant
for decision making. Despite the ...
Usando ZMET para explorar la conciencia de marca de ferias comerciales de emprendimiento creativo
(LACCEI, 2023-07)
Acceso abierto
Trade fairs have become a key factor in the
promotion of creative and artistic industry ventures. Despite their
importance, little is known about the attributes that shape the
image of these events in the consumer's ...