Administración y Marketing
Envíos recientes
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Inbound marketing strategy on social media and the generation of experiences in fast food consumers
(LLC CPC Business Perspectives, 2023-05-23)Acceso abiertoDigital media has allowed restaurants to maintain their sales, positioning, and better relationships with consumers in adverse situations such as the COVID-19 pandemic. This study seeks to determine the relationship ... -
Satisfacción de los usuarios en los hospitales públicos en el Perú y valores profesionales
(Fundación Educación Médica y Viguera Editores, S.L., 2021-09-03)Acceso abiertoLa satisfacción del usuario en los hospitales públicos es un indicador interno de la expectativa y la percepción, y se considera una medida de control del funcionamiento del sistema sanitario en el Perú. El artículo ‘Los ... -
Estrategias de lucha contra el hambre y la desnutrición en Latinoamérica
(Elsevier España, S.L.U., 2021-12-07)Acceso abiertoEl artículo «Propuesta metodológica para explorar la compra dealimentos saludables y sostenibles en servicios de alimentación»1hace referencia a los aspectos nutricionales y de sostenibilidad enla compra de alimentos, lo ... -
Strengthening collaborative food waste prevention in Peru: towards responsible consumption and production
(MDPI, 2022-01-18)Acceso abiertoInefficient management and handling of organic waste generated by the food service sector is a big global challenge. In addition to the negative environmental impacts of food waste, the effect of the amount of food that is ... -
The gastronomic experience: motivation and satisfaction of the gastronomic tourist—the case of puno city (Peru)
(MDPI, 2021-08-16)Acceso abiertoABSTRACT Gastronomy is a fundamental aspect of culture in daily life, through which tourists can discover the cultural heritage of the places they visit. Therefore, culinary pleasure is a decisive factor in choosing a ... -
Community eco-tourism in rural Peru: Resilience and adaptive capacities to the Covid-19 pandemic and climate change
(Elsevier, 2021-08-05)Acceso abiertoRESUMEN The recent outbreak of COVID-19 has been devastating for international tourism, adversely affecting destinations, organizations, and local communities. In particular, the crisis highlights the need for local ... -
Emotional perception and historical heritage: a segmentation of foreign tourists who visit the city of Lima
(Emerald Group Publishing Ltd., 2019-11-29)Acceso abiertoABSTRACT Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination ...
