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dc.contributor.advisorZelada Zegarra, Alberto
dc.contributor.authorChu Fuentes, Luis Felipe
dc.contributor.authorMantilla Cuasimodo, Erick Paul
dc.date.accessioned2018-06-02T21:05:04Z
dc.date.available2018-06-02T21:05:04Z
dc.date.issued2018-04-27
dc.identifier.citationChu, L. F., & Mantilla, E. P. (2017). La inteligencia comercial para impulsar las exportaciones de pulpa de maracuyá de la comunidad de Barraza – La Libertad hacia el mercado brasileño, Trujillo 2017 (Tesis de licenciatura). Repositorio de la Universidad Privada del Norte. Recuperado de http://hdl.handle.net/11537/13412es_PE
dc.identifier.other382.6 CHUes
dc.identifier.urihttps://hdl.handle.net/11537/13412
dc.description.abstractRESUMEN El presente trabajo de investigación tiene como finalidad analizar las diversas herramientas de inteligencia comercial para impulsar las exportaciones de pulpa de maracuyá de la comunidad de Barraza hacia el mercado Brasileño. Para entender el significado de inteligencia comercial y como esta a través de sus herramientas pueden ser un factor clave para impulsar las exportaciones de pulpa de maracuyá de la comunidad de Barraza a Brasil, primero hemos definido su concepto y beneficios. Para esto, se analizaron diversas publicaciones y portales web los cuales permitieron determinar precios, volúmenes de exportación, mercados potenciales, entre otros factores muy importantes. Realizar un estudio de Inteligencia Comercial es un paso necesario para todos los empresarios que desean incursionar o mejorar su participación en el Comercio Internacional. La Comunidad de Barraza es una zona del departamento de la Libertad que viene sembrando desde algún tiempo atrás maracuyá con un excelente rendimiento por hectárea en la cosecha. Se realizó tablas de análisis como instrumento, enlaces de datos y referencias de fuentes validas que nos permitieron obtener mayor información respecto al tema de investigación, Realizamos un análisis de los principales exportadores de pulpa de maracuyá al mercado Brasileño, donde se muestra a Israel como el país que genera mayores ingresos a través de esta exportación y a Chile como el país que mayor volumen en toneladas exporta a Brasil. Además analizamos valor FOB de exportación de los principales exportadores de pulpa de maracuyá a Brasil, siendo Israel el país con el valor FOB más alto. Perú mantiene un precio FOB dentro del rango promedio de exportación de pulpa de maracuyá a Brasil. La Libertad es la sexta región que posee la mayor producción de maracuyá a nivel nacional, con un buen rendimiento por hectárea en los últimos años, teniendo a Laredo como el segundo distrito con mayor producción solo detrás de Trujillo. Teniendo en cuenta todo lo mencionado, mediante este estudio se demuestra que la aplicación de inteligencia comercial a través de sus herramientas, permitirá a la comunidad de Barraza identificar oportunidades de negocio antes que la competencia y aprovecharlas de la mejor manera, además de permitirles anticiparse a los cambios en el mercado y analizar a la competencia. ABSTRACT This current research task has as its aim to analyze the diverse tools of commercial intelligence in order to increase the Barraza community’s maracuyá pulp exports towards the Brazilian market. To understand the meaning of commercial intelligence and how this, through its tools, can be a key factor to increase the Barraza community’s maracuyá pulp exports to Brazil, first we have defined its concept and benefits. For this, several publications and web portals were analyzed which permitted us to determine prices, export volumes, potential markets, among other very important factors. To undertake a study of Commercial Intelligence is a necessary step for all entrepreneurs who wish to get into or improve their participation in International Trade. The community of Barraza is a zone of the department of La Libertad which has been farming maracuyá for some time with an excellent output per hectare at harvest. Analysis charts as tools, data links and valid source references were undertaken that allowed us to obtain more information concerning the research topic. We undertook an analysis of the main exporters of maracuyá pulp for the Brazilian market, where Israel is shown as the country that generates the largest income through this exporting and Chile as the country that exports the largest volume in tons to Brazil. Moreover, we analyzed the exporting FOB value of the main maracuyá pulp exporters to Brazil, showing Israel as the country with the highest FOB value. Peru maintains a FOB price within the average range of maracuyá pulp exporting to Brazil. La Libertad is the fourth region that possesses the largest maracuyá production nationwide, with a good output per hectare in recent years, having Laredo as the district with highest production second only to Trujillo. Taking everything that we have mentioned in account, through this study it is shown that the application of commercial intelligence through its tools will allow the Barraza community to identify business opportunities before the competition does and take advantage of them in the best way, besides allowing the Barraza community to anticipate the changes in the market and analyze the competition.es_PE
dc.description.abstractABSTRACT This current research task has as its aim to analyze the diverse tools of commercial intelligence in order to increase the Barraza community’s maracuyá pulp exports towards the Brazilian market. To understand the meaning of commercial intelligence and how this, through its tools, can be a key factor to increase the Barraza community’s maracuyá pulp exports to Brazil, first we have defined its concept and benefits. For this, several publications and web portals were analyzed which permitted us to determine prices, export volumes, potential markets, among other very important factors. To undertake a study of Commercial Intelligence is a necessary step for all entrepreneurs who wish to get into or improve their participation in International Trade. The community of Barraza is a zone of the department of La Libertad which has been farming maracuyá for some time with an excellent output per hectare at harvest. Analysis charts as tools, data links and valid source references were undertaken that allowed us to obtain more information concerning the research topic. We undertook an analysis of the main exporters of maracuyá pulp for the Brazilian market, where Israel is shown as the country that generates the largest income through this exporting and Chile as the country that exports the largest volume in tons to Brazil. Moreover, we analyzed the exporting FOB value of the main maracuyá pulp exporters to Brazil, showing Israel as the country with the highest FOB value. Peru maintains a FOB price within the average range of maracuyá pulp exporting to Brazil. La Libertad is the fourth region that possesses the largest maracuyá production nationwide, with a good output per hectare in recent years, having Laredo as the district with highest production second only to Trujillo. Taking everything that we have mentioned in account, through this study it is shown that the application of commercial intelligence through its tools will allow the Barraza community to identify business opportunities before the competition does and take advantage of them in the best way, besides allowing the Barraza community to anticipate the changes in the market and analyze the competition.
dc.description.uriTesises
dc.formatapplication/pdf
dc.formatapplication/msword
dc.language.isospaes_PE
dc.publisherUniversidad Privada del Nortees_PE
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rightsAtribución-NoComercial-CompartirIgual 2.5 Perú
dc.rights.urihttps://creativecommons.org/licenses/by-nc-sa/2.5/pe/
dc.sourceUniversidad Privada del Nortees_PE
dc.sourceRepositorio Institucional - UPNes_PE
dc.subjectExportaciones
dc.subjectFrutas - Comercio
dc.subjectInteligencia empresarial
dc.titleLa inteligencia comercial para impulsar las exportaciones de pulpa de maracuyá de la comunidad de Barraza – La Libertad hacia el mercado brasileño, Trujillo 2017es_PE
dc.typeinfo:eu-repo/semantics/bachelorThesises_PE
thesis.degree.grantorUniversidad Privada del Norte. Facultad de Negocioses
thesis.degree.levelLicenciaturaes
thesis.degree.disciplineAdministración y Negocios Internacionaleses
thesis.degree.nameLicenciado en Administración y Negocios Internacionaleses
dc.publisher.countryPEes_PE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04
thesis.degree.programPregrado
dc.description.sedeTrujillo El Molino


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