Evaluación de la competitividad a la Asociación Productores Agropecuarios (ASOPRODAGRO) del distrito de Laredo, para la exportación de mango deshidratado a Países Bajos, en el año 2017

Abstract

RESUMEN El Objetivo de esta investigación es determinar el nivel de competitividad de la Asociación de Productores Agropecuarios (ASOPRODAGRO) de las Pampas de San Juan de Conache – Laredo para la exportación de mango deshidratado a Países bajos, mediante un sistema de análisis plateada por (Santillan, 2010) quien tomo como base teórica el diamante de Porter; para así crear un esquema completo que permita analizar factores internos y externos con el fin de determinar el nivel de competitividad de una organización. Es mediante este método que determinaremos el nivel de competitividad de la Asociación de Productores Agropecuarios. Primeramente, se visitó a la asociación y en base a lo observado se determinó una hipótesis de una asociación medianamente competitiva. Como resultados luego de encuestar a los 15 integrantes de la asociación con el fin de medir los indicadores de competitividad se pudo determinar que la asociación era competitiva, pero con deficiencias en algunos indicadores que los llamaremos puntos críticos. Luego se comparó los resultados de competitividad de ASOPRODAGRO con la de SUNSHINE EXPORT, empresa líder en exportación de mangos deshidratados durante los últimos 5 años, para tener una visión más clara de donde son las mejores posibilidades de exportación y como lograrlo siguiendo de modelo a la empresa líder en exportación de mango deshidratado. Finalmente se reforzaron los puntos críticos mediante recomendaciones que permitirán que la asociación sea competitiva en la exportación de mango deshidratado. ABSTRACT The purpose of this research is to determine the level of competitiveness of the Association of producers farming (ASOPRODAGRO) of the Pampas of San Juan of Conache - Laredo, by means of an analysis system silver by 2010 (Santillan) who take as theoretical basis the Porter diamond; to create a complete schema that allows to analyze internal and external factors in order to determine the level of competitiveness of an organization. Is this method that we will determine the level of competitiveness of agricultural producers association. The Association was first visited and a hypothesis of a moderately competitive Association was determined based on the observed. As results after polling the 15 members of the Association in order to measure the indicators of competitiveness we could determine that the Association was competitive but with weaknesses in some indicators that we will call them critical points. Then compared the results of competitiveness of ASOPRODAGRO with the SUNSHINE EXPORT, leader in export of dried mangoes over the past 5 years, to have a clearer view of where are the best export opportunities and how to achieve it following the leader in export of dried mango model. Finally strengthened the critical points through recommendations that will allow the Association to be competitive in the export of dried mango.

ABSTRACT The purpose of this research is to determine the level of competitiveness of the Association of producers farming (ASOPRODAGRO) of the Pampas of San Juan of Conache - Laredo, by means of an analysis system silver by 2010 (Santillan) who take as theoretical basis the Porter diamond; to create a complete schema that allows to analyze internal and external factors in order to determine the level of competitiveness of an organization. Is this method that we will determine the level of competitiveness of agricultural producers association. The Association was first visited and a hypothesis of a moderately competitive Association was determined based on the observed. As results after polling the 15 members of the Association in order to measure the indicators of competitiveness we could determine that the Association was competitive but with weaknesses in some indicators that we will call them critical points. Then compared the results of competitiveness of ASOPRODAGRO with the SUNSHINE EXPORT, leader in export of dried mangoes over the past 5 years, to have a clearer view of where are the best export opportunities and how to achieve it following the leader in export of dried mango model. Finally strengthened the critical points through recommendations that will allow the Association to be competitive in the export of dried mango.