Facultad de Negocios
Envíos recientes
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Inbound marketing strategy on social media and the generation of experiences in fast food consumers
(LLC CPC Business Perspectives, 2023-05-23)Acceso abiertoDigital media has allowed restaurants to maintain their sales, positioning, and better relationships with consumers in adverse situations such as the COVID-19 pandemic. This study seeks to determine the relationship ... -
Knowledge management in financial education in Peruvian government programs focused on women: Progress and challenges
(LLC CPC Business Perspectives, 2023-04-20)Acceso abiertoIn Latin America, the age group made up of women is at a disadvantage compared to men in terms of their economic empowerment, which is reflected in the lack of access to paid employment, their average wages are lower ... -
New tourist needs and perceptions on sustainability during the pandemic: An analysis of Paracas National Reserve, Peru
(LLC CPC Business Perspectives, 2023-01-18)Acceso abiertoTourism has shown relevance worldwide due to its economic and social significance. However, the pandemic has given rise to new perspectives on sustainable development. Thus, it is vital to identify new tourist needs and ... -
Satisfacción de los usuarios en los hospitales públicos en el Perú y valores profesionales
(Fundación Educación Médica y Viguera Editores, S.L., 2021-09-03)Acceso abiertoLa satisfacción del usuario en los hospitales públicos es un indicador interno de la expectativa y la percepción, y se considera una medida de control del funcionamiento del sistema sanitario en el Perú. El artículo ‘Los ... -
Strategic evaluation in times of Covid 19: perspectives, changes and recommendations for the improvement of the learning experience
(Institute of Electrical and Electronics Engineers, 2022-01-20)Acceso cerradoFaced with the social isolation caused by COVID 19, educational institutions adopted changes in order to generate functional learning spaces in relation to new educational environments. In this context, the purpose of the ... -
Quality of learning of accounting and financial skills through the SIMDEF business simulator
(Institute of Electrical and Electronics Engineers, 2022-01-20)Acceso cerradoIn the training approach based on the development of competences, business simulators have become ideal scenarios for the development of instrumental and specific competences. Faced with this context, the general purpose ... -
Estrategias de lucha contra el hambre y la desnutrición en Latinoamérica
(Elsevier España, S.L.U., 2021-12-07)Acceso abiertoEl artículo «Propuesta metodológica para explorar la compra dealimentos saludables y sostenibles en servicios de alimentación»1hace referencia a los aspectos nutricionales y de sostenibilidad enla compra de alimentos, lo ... -
National Electronic Identity Document: Related security and tax expansion mechanism [Documento Identidad Nacional Electrónico: Seguridad asociada y mecanismo de ampliación tributaria]
(Universidad del Zulia, 2021-12-05)Acceso abiertoLa investigación tiene como propósito comprender e interpretar el significado e importancia sobre el Documento Nacional de Identidad electrónico-DNIe, por ser un medio de identificación confiable que ... -
Factors that determine the formal entrepreneurship of young entrepreneurs in a developing country during a pandemic: Peruvian case
(Allied Business Academies, 2021-11-02)Acceso abiertoAlthough informal entrepreneurship helps create jobs, stimulates innovation and reduces inequality; This type of entrepreneurship generates tax evasion, low wages, poor working conditions, low productivity and low economic ... -
Strengthening collaborative food waste prevention in Peru: towards responsible consumption and production
(MDPI, 2022-01-18)Acceso abiertoInefficient management and handling of organic waste generated by the food service sector is a big global challenge. In addition to the negative environmental impacts of food waste, the effect of the amount of food that is ... -
Travel influencers as a factor in choosing a tourist destination post covid-19: analysis of the national tourist
(IEEE, 2022-02-04)Acceso cerradoTourism in recent years has given Peru greater economic income; However, it is currently one of the sectors most affected by the COVID-19 pandemic that has led to the paralysis of tourist activities, economically affecting ... -
Using soft systems methodology to align community projects with sustainability development in higher education stakeholders' networks in a Brazilian university
(John Wiley & Sons, 2021-09-29)Acceso cerradoABSTRACT The purpose of this paper is to report on the use of the soft systems methodology (SSM) to enhance the role of the higher education institution (HEI) stakeholder's action networks in achieving the sustainable ... -
The gastronomic experience: motivation and satisfaction of the gastronomic tourist—the case of puno city (Peru)
(MDPI, 2021-08-16)Acceso abiertoABSTRACT Gastronomy is a fundamental aspect of culture in daily life, through which tourists can discover the cultural heritage of the places they visit. Therefore, culinary pleasure is a decisive factor in choosing a ... -
Analysis of tourist systems predictive models applied to growing sun and beach tourist destination
(MDPI, 2021-01-15)Acceso abiertoABSTRACT This study aims to present a new diagnosis model of Sun and beach destinations, we analyzed a set of explanatory theories about the tourism system, because current models do not reflect the real dynamics of an ... -
Sanitary and phytosanitary measures, barriers to trade?: the peruvian case in Asia-Pacific [Medidas sanitarias y fitosanitarias, ¿Barreras al Comercio?: el caso peruano en el Asia-Pacífico]
(Universidad de Chicago, 2016-12-01)Acceso abiertoABSTRACT Currently, tariffs do not represent the main barrier to foreign trade, due to the continued reduction of these measures in the multilateral or bilateral level. In contrast, non-tariff measures have increased to ... -
Competition and bank efficiency in Peru through the Boone index [Competencia y eficiencia bancaria en el Perú mediante el índice de Boone]
(Universidad Nacional Mayor de San Marcos, 2020-08-18)Acceso abiertoRESUMEN En el presente trabajo se estudia el nivel de competencia y eficiencia bancaria en el Perú para el periodo 2011 - 2016 con datos de frecuencia mensual, a través de la estimación por la técnica de datos de panel ... -
Price of fishmeal and the economic value added in Austral Group SAA 2009-2018 [El precio de la harina de pescado y el valor económico agregado en Austral Group SAA 2009-2018]
(Universida Ricardo Palma, 2021-01-23)Acceso abiertoRESUMEN Objetivo: Determinar si la relación que existe entre el precio de la harina de pescado y el valor económico agregado- EVA en Austral Group SAA cumple los postulados básicos de la teoría financiera. Métodos: Se ... -
The influence of the incentives in the organizational training of an air navigation company [La influencia de los incentivos en la capacitación organizacional de una empresa de navegación aérea]
(Universidad de Cienfuegos, 2021-01-01)Acceso abiertoABSTRACT The purpose of this research is to explain the influence that incentives (provided to the employees of an air navigation services provider in Peru) have on the organizational training of this institution. The ... -
Tourist awareness of the residents in the Rimac district, Perú [Conciencia turística de los pobladores en el distrito del Rímac - Perú]
(Centro de Investigaciones y Estudios Turísticos, 2020-01-01)Acceso abiertoABSTRACT Tourist Awareness of the Residents in the Rimac District, Perú. Tourist Awareness of the Residents in the Rímac District, Perú. The main objective of the present investigation was to determine the level of ... -
Emotional perception and historical heritage: a segmentation of foreign tourists who visit the city of Lima
(Emerald Group Publishing Ltd., 2019-11-29)Acceso abiertoABSTRACT Purpose The purpose of this paper is to conduct an analysis of the relationships existing among three basic constructs in the visitor’s decision-making process (motivation and satisfaction) in a tourist destination ...
