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Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019 

Albán Bartra, Carlos; Alcántara Sánchez, Dalia; Sagástegui Cruz, Julia (Springer, 2021-03-20)
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ABSTRACT In the company Sport Center, Trujillo, weaknesses in sports marketing strategies are distinguished in relation to the customer value creation since the media they use to promote their products are normally no ...

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Política del Repositorio Institucional UPN

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