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Approach to the measurement of physical self-concept in peruvian sportsmen [Aproximación a la medición del Autoconcepto Físico en Deportistas Peruanos]
(Universidad de Flores, 2016-07-01)
Acceso abierto
ABSTRACT
The study had as aim to make a preliminary analysis of the psychometric properties of the Questionnaire of Physical Self-Concept (CAF). The sample consisted of 354 adolescents, male (63%) and women (37%), who ...
Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
(Springer, 2021-03-20)
Acceso abierto
ABSTRACT
In the company Sport Center, Trujillo, weaknesses in sports marketing strategies are distinguished in relation to the customer value creation since the media they use to promote their products are normally no ...