Listar Artículos científicos por tema "Consumer behavior"

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Social media influencers and their impact on consumer behavior: a systematic review of the scientific literature

Mendoza Moreno, Viviana Nicole (Universidad Privada del Norte, 2023-03-24)
Acceso cerrado

This systematic literature review, prepared according to the PRISMA methodology, documents the trends in studies on the impact of social media influencers on consumer behavior in Ibero-America between 2010 and 2020. The ...