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dc.contributor.advisorRodríguez Castillo, María Soledad
dc.contributor.authorRojas Siccha, Deivi
dc.contributor.authorVasquez Valverde, Pierina Alexandra
dc.date.accessioned2024-02-02T05:17:05Z
dc.date.available2024-02-02T05:17:05Z
dc.date.issued2023-07-13
dc.identifier.citationRojas, D., & Vasquez, P. A. (2023). Posicionamiento de marca y la gestión comercial en la empresa de calzado Josué Valverde E. I. R. L. Trujillo-Perú 2023 [Tesis de licenciatura, Universidad Privada del Norte]. Repositorio de la Universidad Privada del Norte. https://hdl.handle.net/11537/35786es_PE
dc.identifier.other658.8 ROJA 2023es_PE
dc.identifier.urihttps://hdl.handle.net/11537/35786
dc.description.abstractThis study aims to determine the relationship between brand positioning and commercial management in the footwear company Josué Valverde E. I. R.L Trujillo - Peru 2023, the variables were worked with the dimensions: differentiation, customer satisfaction and level of recommendation intention, for commercial management, sales, commercial strategy and aftersales service were chosen. On the other hand, the research methodology is descriptive with a nonexperimental design, it also presents a correlational scope and a quantitative approach. Due to its nature, it is applied research with a cross-sectional scope. The population of the study is constituted by the clients of the company Josué Valverde E.I.R.L. of which a finite sample of 158 clients has been considered. For data collection technique was used as a survey and as an instrument the structured questionnaire of 18 questions using the Likert scale in the sequence of 1 to 5. Finally, the results indicate that there is a direct correlation between the variables of study, with a Rho value = 0.792, then we can affirm the relationship between brand positioning and business management.es_PE
dc.description.uriTesises_PE
dc.formatapplication/pdfes_PE
dc.formatapplication/mswordes_PE
dc.language.isospaes_PE
dc.publisherUniversidad Privada del Nortees_PE
dc.rightsinfo:eu-repo/semantics/restrictedAccesses_PE
dc.sourceUniversidad Privada del Nortees_PE
dc.sourceRepositorio Institucional - UPNes_PE
dc.subjectPosicionamiento de la marcaes_PE
dc.subjectAdministraciónes_PE
dc.subjectIndustria del calzadoes_PE
dc.subjectGestión comerciales_PE
dc.subjectBrand positioninges_PE
dc.subjectCommercial managementes_PE
dc.subjectCustomer satisfactiones_PE
dc.subjectCommercial strategyes_PE
dc.subjectDifferentiationes_PE
dc.titlePosicionamiento de marca y la gestión comercial en la empresa de calzado Josué Valverde E. I. R. L. Trujillo-Perú 2023es_PE
dc.typeinfo:eu-repo/semantics/bachelorThesises_PE
thesis.degree.grantorUniversidad Privada del Norte. Facultad de Negocioses_PE
thesis.degree.levelTítulo Profesionales_PE
thesis.degree.disciplineAdministración y Negocios Internacionaleses_PE
thesis.degree.nameLicenciado en Administración y Negocios Internacionaleses_PE
dc.publisher.countryPEes_PE
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.01es_PE
thesis.degree.programPregradoes_PE
dc.description.sedeTrujillo El Molinoes_PE
renati.advisor.dni18107224
renati.advisor.orcidhttps://orcid.org/0000-0001-7508-6708es_PE
renati.author.dni72790460
renati.author.dni71212027
renati.discipline413316es_PE
renati.jurorMaguiña Rivero, Omar Fabricio
renati.jurorParedes León, Francisco Jesús
renati.jurorCotrina Villar, Aldo
renati.levelhttp://purl.org/pe-repo/renati/level#tituloProfesionales_PE
renati.typehttp://purl.org/pe-repo/renati/type#tesises_PE
dc.relation.conformsto4%es_PE


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