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La satisfacción del cliente de fast-food. Explorando impulsores en personas con malos hábitos alimenticios usando el modelo ACSI
(LACCEI, 2023-07)
Acceso abierto
The fast-food industry faces constant criticism for
encouraging bad eating habits, especially in the young population.
In this market, customer satisfaction represents a key determinant
for decision making. Despite the ...
Usando ZMET para explorar la conciencia de marca de ferias comerciales de emprendimiento creativo
(LACCEI, 2023-07)
Acceso abierto
Trade fairs have become a key factor in the
promotion of creative and artistic industry ventures. Despite their
importance, little is known about the attributes that shape the
image of these events in the consumer's ...