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Customer attraction strategies for a SME company in the commercial sector before the Covid-19 [Estrategias de captación de clientes para una Mype del sector comercial ante el Covid-19]
(LACCEI, 2022-02-11)
Acceso abierto
The objective of the research was to formulate strategies aimed at attracting clients for a Mype of the commercial sector dedicated to the commercialization of basic food products. The study was prospective. A reliable ...